making life easier

CRAMO’S FOCUSED STRATEGY DELIVERS RESULTS

Our focused strategy enables us to reach our financial targets and make the lives of our stakeholders easier by meeting their expectations. We execute our strategy through our three must-win battles, which are spot-on for driving growth and value creation.

Our Vision

The role model for all rental

Our financial targets

  • EBITA margin > 15% of sales over a business cycle
  • Gearing < 100%
  • Sales growth faster than the market
  • Return on equity > 12% over a business cycle
  • A stable profit distribution policy, dividends about 40% of earnings per share

Our strategy

Cramo People living the Cramo Story

Our must-win battles

  1. Deliver Cramo Story  Read more
  2. Drive Cramo Performance Management  Read more
  3. Win Central European Market  Read more

OTHER KEY STRATEGIC INITIATIVES

  • Modular space growth strategy  Read more
  • Dynamic pricing
  • Mergers & acquisitions

Our core purpose

is to contribute to customers’ success by preventing and solving problems – making their lives easier

OUR VALUES

  • Credibility
  • Creativity
  • Commitment

Target: Sales growth faster than the market

Performance: Sales target was achieved. Sales growth was 2.5% and in local currencies 4.9%.

Target: EBITA margin above 15% of sales over
a business cycle

Performance: EBITA margin after non-recurring items increased to 12.7% from 10.8%. EBITA and EBITA margin were affected by non-recurring items amounting to MEUR 2.0, EBITA before non-recurring items was MEUR 87 and EBITA margin was 13.0%, i.e. below target level. Efforts continue to reach the target level.

Target: Return on equity higher than 12% over
a business cycle

Performance: Return on equity was 10.5%. Comparable ROE before non-recurring items was 10.9% and below target level. Efforts continue to reach the target level.

Target: A maximum gearing of 100%

Performance: Gearing was 75.1% and clearly met the target level. Gearing was positively affected by strong cash flow.

Target: Stable profit distribution policy with about 40% of earnings per share paid as a dividend.

Performance: Dividend in line with the policy. The Board proposes a dividend of EUR 0.65 per share for financial year 2015, representing 56% of comparable earnings per share before non-recurring items.