making life easier

Our strategy delivered improved results in all business segments

share of group
markets

  1. Germany, Austria and Hungary
  2. Estonia, Latvia, Lithuania, Poland, the Czech Republic, Slovakia and the Kaliningrad region of Russia. Cramo’s Russian operations, excluding Kaliningrad, were transferred on 1 March 2013 to Fortrent, a joint venture owned and controlled 50/50 with Ramirent and consolidated under the equity method of accounting.
  3. Management estimate
  4. Finland, Sweden, Norway and Denmark: ERA European Rental Industry 2015 Report, autumn 2015, Central and Eastern Europe: ERA, Cramo Management estimate. Russia is not included in the market size estimate for Eastern Europe.
  5. Euroconstruct, November 2015 and Forecon, December 2015 (the Baltic countries).

 

SERVICE
NETWORK

ACHIEVEMENTS
IN 2015

SALES BY CUSTOMER SEGMENT 2015 (2014) %

Finland

54 (53) depots, of which 17 (17) franchise

Hub structure in place

  • Continued profitability improvement in a market environment that is still weak
  • Acquisition of Vuokra-Pekat Oy
  • Roll-out of Cramo Performance Management Model to key operations
  • Development of new services and solutions
  • Strong performance of modular space business

Sweden

100 (102) depots of which 22 (23) franchise

Hub structure in place

  • Growth and improved profitability in good market situation
  • Roll-out of Cramo Performance Management Model to key operations
  • Solid performance of modular space business

Norway

28 (28) depots of which 0 (0) franchise

Hub structure in place

  • Maintained profitability in a challenging market
  • Increased efficiency through restructuring of key operations and development of business processes
  • Roll-out of Cramo Performance Management Model to key operations

Denmark

8 (8) depots of which 0 (0) franchise

Hub structure in place

  • Profitability improvement as a result of restructuring and other performance enhancement measures
  • Strong performance of modular space business


Central Europe1

71 (75) depots of which 0 (0) franchise

Hub structure in place

  • Completion of transition programme and simplification of district structure
  • Restructuring of depot and admin organisations
  • Roll-out of Cramo Performance Management Model to key operations, with a focus on sales management and repair & maintenance
  • Organic and inorganic growth in modular space business

Eastern Europe2

67 (63) depots, of which 3 (3) franchise

Hub structure nearly in place

  • Strong performance improvement in Poland, the Czech Republic and Slovakia
  • Implementation of Performance Management Model continued