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Leveraging global megatrends and rental growth drivers

The global megatrends that have the most impact on the operating environment for the equipment and modular space rental business are strongly related to demographic changes, such as urbanisation and the growing concern for our environment and climate change.

Urbanisation together with global population growth and ageing leads to increased requirements for the built environment in cities, thereby boosting  new construction and renovation activities – which are both drivers for the rental business. The fluctuating space needs that are typical of cities also further expand the market for the modular space business.

Growing need for sustainable solutions

Increasing concern for the environment and climate change at international and national levels is changing the operating environment for most industries. More stringent regulatory requirements are driving companies and their customers to seek more sustainable solutions. Rental has a strong position in this development.

Digitalisation is an emerging megatrend that will impact the operating and revenue-generating model for almost all sectors.

Industry-specific trends

A clear and interesting industry-specific trend is growth in rental-related services. The preference and need for total solutions are growing as more pressure is placed on economic performance and operational efficiency, especially in large construction and industrial projects. To fulfil higher quality and environmental requirements while responding to pressure to cut costs, the construction industry needs rental partners who are capable of taking responsibility for managing all the logistics for a site.

Several industry-specific growth drivers are also favourable for the rental of modular space. Site-specific space needs during renovation periods increase the demand for temporary solutions based on high-quality modules. Likewise, fluctuating space needs related to changes in the local population also create a favourable market environment.


Urbanisation in European Union 


Construction volume development

(INDEX, 2012 = 100)


Share of rental-related services

SALES OF CRAMO GROUP'S TOTAL REVENUE, %                                                      

cramo case

Proactive approach saves time and money

For customers with large construction or industrial projects in Finland and Sweden, Cramo offers two different service concepts to meet the many challenges of large construction sites, such as tight schedules and a lack of space for storing materials or equipment.

Proactive project monitoring service means that Cramo plans its own delivery schedule well in advance based on the customer’s schedule. The concept is based on close collaboration with the customer starting in the planning phase. By having a thorough understanding of the project, its schedule and the need for different equipment in different phases, Cramo can act proactively throughout the project and even guarantee the availability of more specialised equipment.

Site engineer Fredrik Kullvén, NCC Construction Sverige AB, is very satisfied with Cramo’s proactive way of working on a project that involves the construction of a huge office complex. Close cooperation at the beginning of the project and regular meetings have made everything go smoothly.

“A proactive way of working means that we can keep to our timetable because we know that the right equipment will be available at the time we need it”, says Kullvén.

In its construction site logistics concept Cramo takes responsibility for managing the entire logistics of a site while maintaining a proactive way of working. The concept ensures that the right equipment and tools are in the right place at the right time at the site – and only for the time they are really needed. In addition, safety and environmental issues, such as recycling, can also be included in Cramo’s responsibilities at the site.

Both services mean that unnecessary waiting or moving of equipment is avoided, saving time and money.