Shape and share

Capturing opportunities in a changing world 

The drive for sustainable development, given growing concern about our environment and climate change, is also spurring the development of new economic models in the sharing economy. The rental industry has an excellent opportunity to take a major role in this development by offering easy access to shared, sustainable resources. 


Urban population as a share of total population in the European Union 
(World Bank 2015)

The share of the population aged 65 years and over is increasing in the European Union
(Eurostat 2015)

89% of B2B buyers search for information on the internet during their B2B research process, and 57% of the buying process is done prior to engaging with sales. 
(Frost & Sullivan)