Shape and share

Sustainability is embedded in our strategy

For us, sustainability means doing things right, at the right time and in the right way. Sustainability at Cramo is driven by the responsible sharing of safe, resource-efficient solutions and other resources as well as the sharing of transparent information. Creating sustainable profit is achieved in our day-to-day activities, which are based on our values and strategy. 

We strive to drive the sharing economy in our industry. The whole Cramo business model and value creation are based on sustainable sharing – creating new possibilities for innovative, resource-efficient solutions. Our response to the acknowledged megatrends affecting the industry, and our way of ensuring long-term business growth, is to embed sustainability even more deeply in our strategic and operational decision-making and in risk mitigation. We aim to lead sustainability by example and through increased transparency, also enabling our customers to meet their own sustainability targets.

In 2016, we made significant progress in our sustainability work as we crystallised our sustainability strategy, which is led by the Cramo Care programme – supporting Cramo’s vision of Shared resources simplified. The basis of Cramo Care is a materiality study in which our stakeholders' top sustainability priorities were identified. This constitutes an integral part of our sustainability focus areas. Our work to integrate the areas chosen in our daily operations will continue in 2017, enabling us to meet and exceed growing stakeholder expectations for the whole value chain – and exceed the level required by law. 

To ensure continuous improvement and a good social, environmental and financial performance, Cramo Care defines the targets, Key Performance Indicators (KPIs) and long-term vision for our sustainability strategy. For the first time, long-term sustainability targets and KPIs are presented next to the financial objectives, reflecting the integrated value creation thinking at Cramo.

However, our work with sustainability cannot be accomplished without the close cooperation and dialogue with our suppliers and customers, since they enable us to perform our best on sustainability. Actively exploring development opportunities through partnerships is a key component of our sustainability strategy.

At the heart of Cramo Care are our employees. Ensuring a caring, safe workplace in which our employees can perform to their fullest potential and which attracts and retains the best talents is one of our key objectives for sustainable growth.

Read more in the separate GRI report, which is available on Cramo's website. 


Sustainable solutions through responsible sharing 



Every work-related accident or near-miss incident is one too many. But they can easily happen when human activity is involved. By systematically investigating hazardous situations and accidents, it is possible to learn how similar situations can be avoided in the future.

Cramo has long worked diligently to improve occupational safety for customers and for its own personnel. Safety is constantly highlighted in many ways at Cramo. A good example of this is the one-day training event arranged for all Cramo Norway supervisors, training that focused specifically on occupational safety and health.

The event was aimed at supporting and encouraging supervisors to work actively on occupational safety issues every day. There are many good occupational safety-related practices used in Norway, such as safety walks and personal safety guidelines, and every employee must endorse them. Nevertheless, there is always room for developing and harmonising practices. 

In addition to a review of Cramo’s own practices and targets, the customer’s voice was also heard at the event: a representative of a major customer came to talk about the expectations their company has regarding occupational safety.

Another key offering at the event was the workshops in which various actual incidents that led to a work-related accident were carefully analysed. The goal was to learn from each incident, understand the underlying reasons leading up to the incident, and change the way of working, if necessary, to prevent a similar chain of events. The findings were then shared internally and, when relevant, also with customers.


Taking preventive measures and maintaining the correct attitude are the most important ways to reduce the number of  work-related accidents.