shaping the future

We have started to execute our Shape and Share growth strategy, with its new financial and non-financial targets, focus areas and strategic steps. 2017 was an inspiring year, marked by innovation, digitalisation and focus on our people – all of which build sustainable value for our customers and other stakeholders.

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President and CEO’s review

During the year, we put a lot of emphasis on executing our Shape and Share growth strategy to ensure responsible value creation in the long term. Our aim is to be a player that shapes not just its own operations but the whole rental industry. By doing so, we can help our customers succeed and enable our people to perform even better.

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2017 – The first year of Shape and Share

Our strategic actions in 2017 were strongly guided by our new Shape and Share growth strategy and the new financial and non-financial targets. Our organic sales growth was solid, supported by our two business divisions, and our profitability improved. 

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Shaping our business for future growth

During the year, we sharpened our offerings as well as shaped and aligned our processes and tools along with the way we work together and share our solutions and insights with stakeholders. Capturing the opportunities of digitalisation through Cramo's digital strategy, and the digital platform based on it, has played an important role in this.

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Full Annual Report 2017

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Financial Statements and Board of Directors' Report 2017

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Sustainability Report 2017

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