Introduction

Driving the sharing economy

Our purpose is to drive the sharing economy. This purpose is closely connected to our vision – Shared Resources Simplified. By making the sharing of our rental solutions and value-adding services easy for our customers, we also drive the development towards a sharing economy across the industry.

We deliver on our purpose by executing our Shape and Share growth strategy. Digitalisation, sustainability, innovation and focus on our people are at the core of it. Digitalisation is one of the single most important enablers of more efficient and easily accessible sharing. Through our advanced digital platform, we are able to simplify the whole rental process for our customers.

Our customer-centred approach supports our aim to offer a smooth customer journey with high-quality customer experiences at every touchpoint. These touchpoints are designed to meet our customers’ needs and expectations and to reflect our brand.

As a continuation of our firm focus on people development, we launched our people promise, We are Shapers, at the beginning of the year. We align the development of our employees with our business strategy. By doing this we support our employees’ ability to perform in a changing operating environment.

We have chosen to take a leading position in driving the sharing economy and in exploring the opportunities of digitalisation. By doing so, we also live up to our role as the shaper of the industry.

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