"In 2019, we focused on developing and strengthening Cramo as a pure equipment rental company. Our strategy, Cramo NXT, is an integral part in fulfilling our vision of being the productivity partner in rental and beyond. Now, the combination of Cramo and Boels Rental will make us a highly competitive company and a true rental leader in Europe."
Leif Gustafsson, President and CEO
“We are Shapers” emphasises our people focus. We have clarified what people can expect from their journey as an employee and encourage collaborating, sharing knowledge, supporting and helping each other as well as being open-minded and innovative.
Sustainability is embedded in our strategy, and we have assured our industry position as a frontrunner in this field. Our updated strategy deepens our focus on sustainable customer use, transports and logistics and sustainable sourcing.